Visualizing Love

Designing a visual identity for an LGBTQ+ non-profit gala that raised over $500,000 dollars.

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Summary

Mission

To create a visual identity for Encircle’s inaugural fundraising gala that would reflect the feeling of love to safely resonate with a largely conservative audience.

Outcome

Along with the marketing team, I crafted a logo and supporting assets to build a visual identity for Encircle’s Only Love Gala. Pieces included wayfinding, environmental pieces, social media assets, web design, printed collateral, and PowerPoint presentations.

Results

Raised over $1,000,000 in funding for youth services
Re-established relationships with past donors
Acquired new monthly donors for Encircle

Credits

VP of Marketing - Callie Birdsall-Chambers
Copywriting - Ingrid Rawle
Community Engagement - Sean Alsop-Pukaki